Saturday, March 26, 2011

A thesis, part 2

When I was a younger man, I wrote a paper for graduate school about the confluence of an expanding litigiousness, a burgeoning "reality" TV market, and the production of the star/celebrity mythos in popular culture (especially as it related to and explained public reaction to Milli Vanilli). Now, all these years later, I have been suddenly hit with another culture related thought. Now, I'm not going to turn this into another thesis, but I have some random thoughts which I will try to lay out in order (well, some order) so I can see if I have an interesting argument.

facts:
there are more venues for the release of new music today than in the 60's
there is more chance for a piece of music to be heard and purchased by a world-wide audience than in the 60's
creating music by an individual, especially music with the sound akin to the production of "real" music is easier than in the 60's

conclusion:
therefore, it is reasonable to conclude that there is more chance that an "unknown" or non-establishment artist will dominate (or at least top) sales charts now than in the 60's.
it is also reasonable to assume that there will be in the current charts, a higher percentage of one-hit wonders than in the 70's when the "garage band" mentality of the 60's which allowed for the one hit wonders in an underpopulated industry gave way to centralized production and dissemination of music.

therefore, a prediction:
the established industry will have to co-opt the individual-based market in order to reestablish its predominance. Music distribution venues will collaborate with software developers so those who download and produce homegrown music will have distribution contracts with established companies (and the appropriate rights and royalties packages) included in the software purchase.

We will all be famous, but not for 15 minutes. there will only be time for 3:24, but if you have a video, you'll get recognized in the street by every other famous person.

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