Word of Face

I remember a line used by some comedian in the way back when. He said "I am responsible for spreading all the new jokes -- I know one sophomore in every high school in the country." Humor was simpler back then. But his point was clear -- to spread a piece of information like a joke required a human network and the youth, with its penchant for not shutting the heck up, is an effective tool for the passing of that data.

It seems to me that now, social networking like Facebook has become the new word of mouth. All those little lines, jokes and jabs that we would say around the water fountain and which would get into wider distribution only if someone in our peer group decided to repeat them (often to his own gain...attribution skills are sorely lacking amongst the younger set) can now be spread over the internet. I make a pun and instead of having to keep it to myself (which would often be the prudent course) I can tell the world so it can appreciate my brilliance. Computers, it has been said, make human contact unnecessary. They replace one grapevine with another more powerful one. I can force others to hear what I say instead of waiting for an opportunity when they are willing to listen.

Neat, huh?