Wednesday, July 16, 2025

A New Ad Campaign Idea

 Pick a competitive binary from the marketplace. The ad is an interview with a representative of one product. During the interview, he bad mouths his competition and the people who patronize his competition. Handheld camera and the framing as a hidden or candid moment...the camera quickly focuses on a bag from the competition. The rep looks at it and at the camera and says "I wouldn't ever use it if it didn't work so well."

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